Barbara Jones

Talent Management, Influencer Marketing Strategy, Management and Brand Building

Barbara Jones is the Founder and CEO of Outshine Talent, a pioneering talent management firm established in 2016. Outshine Talent is notable for being one of the first agencies to recognize the significance of TikTok in popular culture, successfully launching the careers of prominent creators like Charli and Dixie D’Amelio. The agency represents a diverse roster of social-first creators, including artists, musicians, and entrepreneurs, helping them build successful personal brands across various platforms.1 2 3

Background and Career

Before founding Outshine Talent, Barbara was a trailblazer in the influencer marketing industry. She founded Blissful Media Group in 2008, one of the earliest influencer marketing agencies, where she worked with major brands such as TikTok and GoDaddy until 2019. Barbara also has extensive experience in the music industry, having held senior marketing positions at major record labels like Columbia Records and Warner Bros. for over 15 years.2 4

Current Initiatives

Under her leadership, Outshine Talent continues to expand its influence in the entertainment sector, recently launching Outshine Music Group (OMG) and developing live entertainment intellectual property (IP). The firm operates from multiple locations, including New York City and Los Angeles, and focuses on guiding talent to achieve their dreams within social media and beyond.1 3

Education

Barbara holds a Bachelor’s degree in Communications from Southern Methodist University, which she completed in 1988.4

Overall, Barbara Jones is recognized as a significant figure in social media marketing and talent management, leveraging her extensive background to shape the careers of emerging digital creators.