Ryan Spalding

Ryan Spalding is the Associate Director of Digital Performance at McClatchy, a role he held from April 2021 until November 2022, before being promoted to Director of Platform Monetization. He is based in Raleigh, North Carolina, and has over seven years of experience in digital marketing, focusing on media sales, client success, and advertising operations.1

Professional Background

• Current Position: Director, Platform Monetization at McClatchy (October 2022 - Present)
• Previous Role: Associate Director of Digital Performance at McClatchy (April 2021 - November 2022)
  • Led a remote team of seven account managers overseeing campaign performance for strategic digital accounts.
  • Implemented an offshore team to enhance internal strategic operations.
  • Managed the migration of programmatic digital business to a new media buying platform.
  • Collaborated with engineering teams to automate products and workflows.
• Earlier Roles:
  • Senior Manager, Digital Services Team (October 2019 - April 2021)
  • Client Success Strategist (November 2017 - August 2018)

Skills and Expertise

Ryan is recognized for his leadership in process and platform innovation, project management, and problem-solving. He has played a key role in navigating challenges such as company restructuring and the transition to new operational systems. His colleagues regard him as a compassionate leader who effectively manages teams through significant changes.1

In addition to his professional accomplishments, Ryan identifies as a Christ follower and enjoys swimming, music, and home brewing.1