Ryan Roth

Ryan Roth serves as the Manager of Influencer and Brand Partnerships at Peter Thomas Roth Clinical Skin Care. He is the son of the brand's founder, Peter Thomas Roth, and has been instrumental in shaping the company's marketing strategies, particularly in influencer marketing. His role involves collaborating with various influencers to enhance brand visibility and drive consumer engagement.

Background and Experience

• Education: Ryan Roth studied at The Wharton School, which is known for its rigorous business programs.
• Career Path: Before his current position, he worked as an Assistant Manager for Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skin Care. His experience in this area has allowed him to leverage social media platforms effectively to connect with consumers.23

Contributions to the Brand

Ryan has been pivotal in launching celebrity-fronted campaigns that have significantly impacted sales and brand recognition. For instance, he played a key role in partnerships with celebrities like Lindsay Lohan and Kyle Richards, which resulted in a notable increase in sales following their campaigns.12 He emphasizes maintaining the brand's clinical identity while engaging with modern marketing strategies that resonate with younger audiences.1

Overall, Ryan Roth's blend of educational background and practical experience positions him as a vital asset to Peter Thomas Roth Clinical Skin Care, especially in navigating the evolving landscape of beauty marketing.