Suggestions
Ryan Caruthers
Design Principal, Creative Director at IBM Design
Ryan Caruthers is a prominent Design Principal and Creative Director at IBM Design, where he leads brand experience initiatives. His career began in the sports and lifestyle sector, notably with Nike, where he spent over a decade focusing on footwear and apparel design. During his time at Nike, Caruthers contributed to innovative projects, including work in The Nike Innovation Kitchen and design solutions for the Jordan Brand, collaborating with industry figures like Tinker Hatfield and Mark Smith.1
In 2015, Caruthers transitioned to IBM, bringing his expertise in human-centered design to the software enterprise industry. At IBM Studios Austin, he emphasizes storytelling as a core component of design, striving to create authentic and impactful design solutions that resonate with users.1 His approach integrates team alignment and detailed design processes from inception to completion, ensuring that each project reflects a compelling narrative.1
Caruthers' journey exemplifies a unique blend of creativity and strategic thinking, making him a significant figure in the intersection of design and technology.
