Brigham Young University Marriott School of Business

Brigham Young University

Product Manager  -  Brand Strategist  -  Board Game Designer  -  MBA

Dell Technologies

Group Product Manager

Senior Product Manager, Content mgmt. + AI

Craft innovation thought leadership in collaboration with CTO and sales. Connect with customers through EBC and CSC
engagements to identify needs and communicate our vision surrounding AI, distributed compute, and immersive interfaces.
• Identified a $300m threat to Dell’s display business and a multi-billion dollar revenue opportunity in immersive interfaces.
• Led strategic partner engagements with industry experts resulting in multiple product incubations and POCs.
• Procured a SW tool that will save researchers hundreds of thousands each year while also increasing speed to insight.

Lead Innovation Strategist, CSG Strategy

Consultant, Experience Innovation Group
Promoted to project lead and led incubations in XR and new form factors. 
Completed CSG LEAD II Development Program.
• Empowered 300+ employees to drive customer-centric decisions through data-driven insights and persona research.
• Defined the 2025 Inspiron Vision supporting the majority of Dell’s $10b consumer client business.
• Led complex innovation project on aaS and sustainability resulting in a product recommendation for Eco-ownership.

Senior Product Manager and Lead Innovation Strategist

Sr. Advisor, Experience Innovation Group 
Defined product strategy, prioritization, gathered product requirements and worked cross-functionally with design,
engineering and LOBs. Formally trained in ethnographic research through apprenticeship studying internet natives.
• Managed backlog prioritization and user story generation for 50+ innovation concepts and presented to technology and
design SVP and VP executives leveraging communication skills; driving multiple concepts to development.
• Shaped the creation of new Dell-wide commercial personas as a result of conducting early-pandemic research on WFH.
• Demonstrated how Concept Luna could increase financial contribution by 36% through sustainably cascading ownership.

Product Manager and Innovation Strategist

• Developed and began executing strategic plan to transform user experience, productivity and security through AI.
• Grew projected software sales by $115 M through understanding market and customer needs with content collaboration.
• Budgeted $750k for development of enterprise software MVP based on product roadmap and requirements documents.
• Designed solution to save Fortune 500 companies 7 million hours worked annually through information automation.
• Worked cross-functionally with 75+ employees from VMware/Dell, including engineering, design, sales and marketing.

Dell

Product Manager, Enterprise Software Intern

Cougar Capital is a student-run venture capital and private equity fund run by 2nd-year MBA students at the Marriott School at Brigham Young University.

Cougar Capital partners with venture capital and private equity firms and becomes a member of the syndicate team conducting due diligence on potential investments. When appropriate, Cougar Capital will co-invest with the industry partners in the deal.

Started in 2005, Cougar Capital has produced alumni currently working in private equity, venture capital, investment banking, and award-winning entrepreneurial startups. Forbes magazine recently designated Cougar Capital as one of the most innovative business classes in America.

BYU Cougar Capital

Director of Portfolio

Ancestry

Product Manager, Graduate Consultant

Leadership
•	Director of Portfolio, Cougar Capital
•	Executive Vice President of Product Management Association
•       VP of Professional Development, Graduate Entrepreneurship Association
•       Track Lead Sherpa, Entrepreneurship

Competitions
•	1st Place - Intuit Product Management Case Competition
•	1st Place - Adobe Creative Brief Challenge 
•	1st Place - Social Innovation Solution Competition (Lava Mae)
•	1st Place - Inventech Case Competition
•	2nd Place - Amazon Product Management Case Competition

MBA Candidate

• Generated over 500k impressions via our international advertising campaign for Netflix.
• Increased web traffic by 60% for a national food brand by strategically revamping their online experience.
• Expanded Donny Osmond's Facebook following by 25% to help engage with his fans through technology.
• Allocated over $25M for multi-channel marketing plans with an emphasis on digital and social advertising.
• Uncovered insights from over 50k consumers through qualitative and quantitative research methods.

Developed brand positions and compelling messaging to drive consumer engagement with 70+ clients.
Notable clients include:
Netflix
Google
BBB
dōTERRA
ObservePoint
Better Body Foods
Galileo
Sport Court
Younique
Donny Osmond


From Silicon Valley to Silicon Slopes, EKR is the agency for brand starts, pivots and turns. We establish market share and accelerate growth for brands that are finding their first voice, that need to make a course correction, or that require a wholesale turnaround.

Director of Insights and Brand Strategy

• Directed largest project in company history, with research in 20 countries, engaging 4 million millennials.
• Impacted over 3 million dōTERRA Wellness Advocates by rebranding and redefining organizational roles.
• Repositioned local tech leader to attract 70% of annual revenue in 2 months following revised brand strategy.
• Led team that won American Marketing Association’s “Best Rebrand in Utah,” impacting over 100 locations.
• Piloted and developed an internship program and managed a team of 15 undergraduate interns.

Senior Brand Strategist

Branded companies in various industries including technology, education, retail, non-profit. Practices included messaging, positioning, and targeting.
Performed both primary and secondary market research.
Created marketing campaigns using direct, internet, and social media marketing techniques for our clients.

Brand Strategist

• Performed market analysis to aid the creation of innovative businesses to empower those in the developing world.
• Helped create thousands of jobs in emerging markets from the research efforts of the team of interns I managed.
• Wrote a chapter about human dignity for a book on ending poverty for the bottom billion.
• Managed a team of 4 interns to perform extensive market research on competitors and potential partners.
• Developed marketing and strategy plan for the organization aimed at rebranding and expansion.

Fairbourne Consulting

Lead Marketing Intern / Research Assistant

• Integral part of company launch, proved concept and increased revenue through sales and marketing.
• Supported founding team that won 6 business plan competitions nationwide while managing a team of 10 consultants.
• Increased revenue by 50% through strategic partnerships and user growth by 300% through social media.
• Developed marketing campaigns for over 25 companies and provided continual consulting.

Ryan Adkins