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Russell Smither
Head of Research & Insight
Russell Smither is the Head of Research & Insight at Posterscope, a leading out-of-home (OOH) advertising agency. With over 20 years of experience in research and media agencies, as well as outdoor specialists, he has established himself as an expert in the field. His role involves leveraging insights to guide strategic direction and enhance the effectiveness of advertising campaigns.13
In his capacity at Posterscope, Smither has been involved in significant research projects, including a comprehensive study on mobile search behavior that revealed important trends regarding consumer interactions with OOH advertising. This research highlighted how outdoor advertising influences mobile searches and consumer behavior, providing valuable insights for optimizing advertising strategies.2
Smither's extensive background in research enables him to contribute meaningfully to the understanding of consumer needs and motivations, particularly in relation to location-based searches and their implications for advertising effectiveness.23
