Irene Duivestein

Irene Duivestein is known for her ability to maintain an overview, set the right priorities, exude calmness, and advocate for her team members.

She is a dedicated people manager who emphasizes the development of her team members and believes in harnessing their personal strengths and motivations.

As a natural team builder and connector within organizations, Irene thrives when every team member feels involved and valued.

Her enthusiasm is sparked when fostering a sense of belonging, ultimately leading to collective progress and successful outcomes, all to benefit the customer.

Her core qualities include being approachable, a team player, driven, loyal, empathetic, inquisitive, solution-oriented, discreet, sincere, and organizationally sensitive.

In digital roles, Irene excels in digital strategy encompassing both paid channels like social advertising, programmatic display, video, mobile, search, and branded content/partnerships, as well as owned channels such as content/website and database marketing/email marketing.

She is skilled in data-driven approaches, conducting pre-calculations/ROI analyses in collaboration with business analysts, and defining digital KPIs spanning from brand awareness to conversion/leads/sales.

Irene Duivestein holds a Master of Science in Sociaal Culturele Wetenschappen, Beleid, Communicatie & Organisatie from Vrije Universiteit Amsterdam (VU Amsterdam) and a Bachelor in Economisch Linguistisch from Hogeschool voor Economische Studies Amsterdam (HES).

Her professional journey includes roles such as Teammanager at Reprise Digital NL, Owner of WISHKEY at WISHKEY, Product Owner Campaign Team a.i. at Holland Casino, Project Leader Digital Marketing a.i. at Holland Casino, Head of Digital at M2Media & More B.V., Head of Digital at Initiative, Online Media Manager at digilogue, Senior Digital Consultant at Mindshare, Media Planner at Mindshare, and Marketing Communications Executive at Compuware.