Russell Parsons

Russell Parsons is the Editor-in-Chief of Marketing Week and the Festival of Marketing, both prominent platforms within the UK marketing industry. He has held this position since May 2020, having previously served as the editor from January 2015 to May 2020 and as a news editor prior to that, starting his career at Marketing Week as a reporter in 2009.125

Career Highlights

• Leadership Role: As the editorial lead, Parsons is responsible for the content strategy and editorial direction across multiple platforms for Marketing Week and its associated events. He has successfully overseen initiatives that have significantly increased audience engagement and satisfaction.13
• Digital Transformation: Under his guidance, the Festival of Marketing was reimagined as a digital event in 2020, achieving record satisfaction scores and exceeding commercial targets.16
• Awards and Recognition: He won the British Society of Magazine Editors' 'New Editor of the Year Award' in 2017 and has been instrumental in launching various industry initiatives aimed at increasing accessibility to marketing education.13

Background

Parsons has a strong background in journalism, having worked his way up through various roles at Marketing Week. His experience includes managing news content, developing editorial products, and engaging with audiences through podcasts and keynote speeches.14 He is recognized as a trusted authority on marketing issues, frequently participating in panels and industry discussions.1

Overall, Russell Parsons plays a crucial role in shaping the narrative around marketing practices in the UK, contributing to both the publication and its events with innovative ideas and strategic insights.