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Russell Banzon
VP, Marketing at Gong | Unlock reality.
Russell Banzon is the Chief Marketing Officer (CMO) at Cresta, a company specializing in generative AI solutions for contact centers. He joined Cresta on April 17, 2024, bringing over a decade of experience in technology and marketing. Banzon has previously held significant roles in high-growth companies, including serving as Vice President of Marketing at Gong, where he played a key role in driving marketing efforts during a period of rapid growth. Before Gong, he was the Global Head of Demand Generation at Talkdesk.123
Banzon has a strong background in both the art and science of marketing, having graduated with a degree in financial economics. His career began at Morgan Stanley, and he has since transitioned into marketing roles that focus on scaling startups and enhancing brand experiences. Additionally, he serves as an advisor to early and mid-stage SaaS companies, helping them achieve growth.14
In his role at Cresta, Banzon is responsible for leading the company's brand, demand generation, and communications strategies. He is particularly excited about the potential of Cresta's AI technologies to transform customer interactions and improve business outcomes.234
