Adam Riff

Adam Scott Riff is the Chief Marketing Officer (CMO) at Modernizing Medicine (ModMed), where he is responsible for leading the company's overall marketing strategy. With over 25 years of experience in various leadership roles, Riff has a strong background in growth marketing and demand generation, having previously served in executive positions such as Vice President of Marketing and CEO at other organizations.12

He holds a degree from the University of Florida and has advised both private equity and public companies throughout his career. Riff is recognized for his expertise in creating value and driving innovation in the healthcare technology sector.2 His leadership at ModMed focuses on modernizing medical practices to improve healthcare outcomes.1