Ruslan Polinovsky

Ruslan Polinovsky is a customer-focused marketing leader known for his success in building brands and driving consumer product sales. With a strategic and analytical approach, he effectively utilizes marketing data to uncover insights and performance drivers, leading to customer acquisition and increased lifetime value.

His expertise spans various areas including digital marketing, mobile, social media, SEO, SEM, PPC, video, marketing analytics, customer lifecycle management, brand strategy, advertising, creative strategy, and more. Ruslan is particularly adept in Gen Y/X marketing, affluent marketing, competitive analysis, and marketing research.

Ruslan's educational background includes a Level 2 Certification from the Wine and Spirit Education Trust, Institute of Advanced Advertising Studies from the American Association of Advertising Agencies, an MBA in Marketing and Strategy from the University of California, Los Angeles - The Anderson School of Management, and a B.A. in Political Science with a focus on International Relations from the University of California, Los Angeles.

Throughout his career, Ruslan has held key positions in reputable organizations. He served as the Director of Marketing at DMF Lighting and previously held the same role at simplehuman. Prior to that, he was the Scion Digital Marketing Group Manager, Regional Marketing Manager, Customer Engagement Manager, Product Marketing Brand Lead, and Marketing Communications Senior Marketing Planner at Toyota North America.

Ruslan Polinovsky is known for his ability to take on highly stressful challenges, his strong communication skills that inspire trust, and his talent in building and leading high-performing teams.