Rupert Dean

Rupert Dean is the Co-Founder and CEO of x+why, a platform seeking to revolutionize traditional business models by fostering purpose-driven entrepreneurship and connecting like-minded individuals and companies in flexible workspaces.

With a background in Law and a diverse educational journey including studying at Oxford Institute of Legal Practice, Wellington College, Lambrook, and the University of Bristol where he focused on History, Rupert Dean has a unique blend of skills and experiences that have shaped his forward-thinking approach to business.

Prior to his role at x+why, Rupert Dean held prominent positions including Head of Commercial and Legal at Sunbird Group, as well as various legal roles at Maples and Calder, Edwards Wildman, and SJ Berwin, where he specialized in Corporate Finance.

Rupert Dean envisions a future where businesses prioritize social impact, employee and supplier well-being, and long-term sustainability alongside profitability. He believes that companies operating with a clear purpose beyond profit tend to attract top talent, foster better customer and supplier relationships, and make a significant positive influence on society.

Through x+why, Rupert Dean aims to create a community that nurtures responsible entrepreneurship, amplifies success, and facilitates meaningful connections within an innovative and purpose-driven ecosystem. He invites entrepreneurs, businesses, and individuals seeking purpose-driven opportunities to join this transformative movement.

If you are an entrepreneur, business owner, or individual looking to align with a values-driven community, Rupert Dean welcomes you to connect with x+why. For landlords interested in supporting this vision by providing inspiring spaces for purpose-driven businesses, Rupert Dean encourages them to reach out and be part of this impactful change.

Rupert Dean is a visionary leader advocating for a new paradigm in business, one that integrates purpose, success, and fun into a sustainable and ethical framework. His dedication to reshaping the business landscape towards greater social responsibility underscores his commitment to building a better and more meaningful future for individuals and companies alike.