Rupali Kaul

Rupali Kaul is a professional with a diverse background, primarily recognized for her academic and consulting roles.

Academic Background

Rupali Kaul holds a PhD in Quantitative Marketing from Stanford University's Graduate School of Business. She is currently an Assistant Professor of Marketing at INSEAD, where she focuses on marketing analytics, technology adoption, and customer centricity. Her research employs randomized field experiments and econometric analysis to study the effectiveness of marketing strategies, particularly for small-scale firms and entrepreneurs.12

Professional Experience

Before her academic career, Rupali worked as a management consultant at A.T. Kearney, where she gained significant experience in strategic marketing and consulting practices. This role provided her with insights into various industries, enhancing her expertise in both practical and theoretical aspects of marketing.1

Research Contributions

Rupali's research includes notable studies on the impact of customer feedback on business performance, exploring how firms can leverage feedback to improve their offerings. She has published articles in reputable journals, contributing to the understanding of marketing strategies in emerging markets.12

Overall, Rupali Kaul combines her consulting experience with academic insights to influence the fields of marketing and business strategy effectively.