Max Cunningham

Max Cunningham is the Founder and CEO of Sesh Products, a company specializing in innovative nicotine pouches aimed at providing alternatives for individuals looking to transition away from smoking and vaping. Under his leadership, Sesh Products has developed a patented gum-based formula for their nicotine pouches, which allows users to control the nicotine release by chewing lightly on the pouch. The products are designed with high-quality, food-grade ingredients and come in various flavors and strengths (4mg, 6mg, and 8mg) including Mango, Mint, Wintergreen, and a flavorless option.12

Cunningham's entrepreneurial journey with Sesh+ reflects a commitment to supporting smoking cessation efforts. The brand aims to redefine the smoke-free experience while maintaining exceptional taste and performance standards inspired by Swedish innovation.14 He has been actively involved in navigating regulatory processes, as demonstrated by the acceptance of Sesh's Premarket Tobacco Application (PMTA) by the FDA for review.34

Before founding Sesh Products, Cunningham gained experience in various business ventures, which has contributed to his strategic approach in leading the company. His vision for Sesh Products is not only to provide alternatives to traditional smoking products but also to create a supportive community for those seeking to quit.24