Rummana Hasan

Rummana Hasan is a Marketing, Strategy, and Commercial Executive Leader with over 20 years of experience in CPG, Consumer Health, and Pharmaceutical Nutrition sectors, including roles at P&G, SC Johnson, Novartis, and Nestle.

She excels in DTC and DTP approaches, with expertise in Mass Retail, Pharmacy, and Hospital channels, and can integrate Consumer/Patient, Omnichannel/eCommerce strategies in FMCG and Healthcare.

With 15+ years in global and regional marketing teams, she is skilled in building relationships, cultural understanding, and driving marketing strategies for rapid stakeholder buy-in and business growth.

Rummana demonstrates a balance of analytical and intuitive skills, with a keen marketing instinct to drive successful campaigns and accelerate business growth.

As a visionary and agile leader, she has led cross-functional teams to excel in PnL management, brand building, and talent development, earning a reputation as a trusted coach and mentor.

Her skill set includes Brand Equity & Positioning, Product Marketing, Digital Transformation, Customer Experience enhancements, New Market Development, Competitive Analysis, Financial Planning, Internal stakeholder engagement, and Corporate Social Responsibility.

She specializes in Pain, Skin, Aging, Infants, Millennials, Wellness/Natural, Addiction Management & Behavior Change segments, and has expertise in Design Led Innovation, Brand Architecture, and Corporate Social Responsibility.

Having held key roles such as Europe Commercial Marketing Director at SC Johnson and Global Assistant Vice President Marketing at Nestlé Health Science, Rummana has a proven track record of driving strategic marketing initiatives and fostering sustainable business practices.