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Rui (Juliet) Zhu
Associate professor at ubc
Rui (Juliet) Zhu, Professor of Marketing at CKGSB
Rui (Juliet) Zhu is a Professor of Marketing, Director of the ESG and Social Innovation Center, and Member of the Board of Supervisors of the Cheung Kong Education Development Foundation at the Cheung Kong Graduate School of Business (CKGSB) in China.1
Prior to joining CKGSB, Juliet was an associate professor of marketing and Canada Research Chair in consumer behavior at the University of British Columbia (UBC) in Canada.135 She received her Ph.D. in Marketing from the University of Minnesota in 2003.1
Prof. Zhu's research interests center on behavioral science, social innovation, business-for-good, and brand management. Her research has been published in top journals such as Journal of Consumer Research and Science.12
Some of her notable research findings include:
- Variations in ceiling height can evoke concepts that affect how consumers process information. Higher ceilings stimulate more abstract, creative thinking, while lower ceilings lead to more concrete, detail-oriented processing.2
- Spatial confinement can influence consumer choices, as people seek freedom through variety.6
Prof. Zhu's LinkedIn username is rui-juliet-zhu-1631659.4
