Rudy Soerodikromo

Rudy Soerodikromo is an experienced concept-driven Designer/Art Director with a passion for innovation and design thinking.

Specializing in design management, branding, visual design, motion graphics, and art direction, Rudy has a strong track record of creating cutting-edge interfaces and web apps for various clients across different industries.

With a background in Industrial Design and experience as a teacher at the University of Applied Sciences in Utrecht, Rudy co-developed the Communication & Media Design curriculum.

Prior to joining Deloitte Digital, Rudy spent 11 years as the Art Director of Genixdesign, where he was also the creative partner at startup WhereCoolThingsHappen.com.

Rudy has collaborated with notable clients such as ING Bank, Bavaria, Rabobank, Philips, and Nikon, showcasing his expertise in user-centered design and creating added value for users.

Currently, Rudy serves as the Immersive Lead at Deloitte's Center of Excellence for Visual Computing, specializing in AR/VR/XR technologies.

His past roles include Senior Experience Design & Innovation Consultant at Deloitte Digital Nederland, Senior Visual Designer at THE DUTCH B.V., and Freelance Motion Graphic Designer at RTL Nederland.

Rudy's diverse professional background includes experience as a Lecturer in Communication and Media Design, Software Tester at TomTom Amsterdam, and the Owner/Creative Art Director of Genixdesign.

For more information on Rudy's work, visit http://www.genixdesign.nl or check out his motion graphic design projects on Vimeo.com/genixdesign.