Ruben Camerlynck

Ruben Camerlynck is a seasoned professional with a background in B2B digital marketing, specializing in growth strategies and demand generation for SaaS startups.

Having led growth at PieSync, a company later acquired by HubSpot, Ruben now focuses on advising and assisting b2b SaaS startups in achieving significant growth milestones.

His expertise lies in implementing data-driven marketing strategies across the entire customer journey, encompassing lead generation, SEO, SEM, paid advertising, CRO, email marketing, analytics, and pricing strategies.

Ruben's educational background includes a Master of Science in Innovation Management and Entrepreneurship, as well as a CEMS Master in International Management from Esade. He also holds a Master of Science in Industrial and Product Design from the University of Antwerp.

Throughout his career, Ruben has been involved in various organizations and roles, such as Start-Up Mentor at EBRD, Co-Founder & CMO at Brasil Tax Consultoria Tributária, and Head of Growth at PieSync among others.

His diverse experience includes stints as a growth marketing consultant at several companies like Certifaction, SeekWell, and Concrete CMS, as well as roles in business development, product marketing, and co-founding ventures in the HR and software industry.