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Jayme Chen
Principal Specialist at TSMC
Jayme Chen is a data-driven marketing professional with an impressive track record of growing marketing impact on revenue. With over 6 years of experience in online marketing, Jayme is well-versed in executing demand gen and marketing ops functions at b2b/b2c startups. As the early marketing hire at high-growth startups such as Loggly and Plaid, Jayme built the marketing demand engine foundation, including launching new marketing channels, implementing analytics/automation tooling, and reporting full-funnel metrics.
Jayme has also worked for bigger companies such as DocuSign and Oracle empowering marketers and sales leadership with actionable insights from analyzing marketing's contribution to pipeline and revenue. Her specialties include PPC, SEM, SEO, paid social, email marketing, ABM, conversion rate optimization, marketing automation, attribution, lead/account scoring, analytics & measurement, among others.
Jayme holds a BSE in Systems Engineering and a BA in Cinema Studies from the University of Pennsylvania. She is currently the Lifecycle Marketing Manager at Avail and has also worked as the Digital Marketing Manager (2nd Marketing Hire) at Cerego, Digital Marketing Manager at Oracle, Demand Gen & Marketing Ops (2nd Marketing Hire) at Plaid, among others.