Ruairi O'Donnell

Ruairi O'Donnell, PhD, is currently the EU HTA Lead at Cencora, a role he assumed recently as part of the company's strategic focus on European market access and health technology assessment (HTA). With over 20 years of experience in global market access and health economics and outcomes research (HEOR), O'Donnell has held various leadership positions in prominent consulting firms prior to his tenure at Cencora. His expertise encompasses value strategy, evidence development, and navigating market access pathways.

In his current position, O'Donnell is tasked with guiding clients through the complexities introduced by the new EU HTA Regulation, which will take effect in January 2025. He aims to provide strategic and technical support to manufacturers in the life sciences industry, ensuring they can effectively navigate the evolving landscape of health technology assessments in Europe. His work involves understanding local healthcare systems and engaging with stakeholders to optimize access to innovative therapies.12