Roy Njoka

Roy Njoka

Roy Njoka is the CEO and co-founder of Terralima, an AgriTech startup solving market access challenges for smallholder farmers in Africa.12 He has built a 14-year career spanning technology sales, marketing, and innovation within the telecom and fintech industries in Africa.23

Experience

• CEO & Co-founder, Terralima (November 2022 - Present)2
• Board Member, Cladfy Financial Services (January 2022 - Present)2
• Board Member, Association of Fintechs in Kenya (March 2021 - Present)2
• VP, Partnerships & Marketing, MarketForce (June 2021 - August 2022)2
• CEO & Co-Founder, digiduka (October 2019 - June 2021)2
• Head of Brand Management and Customer Strategy, Kenya Airways (November 2019 - January 2021)2
• Entrepreneur in Residence, Antler (July 2019 - October 2019)2
• Head of Customer Value Management (CVM) & Innovation, Telkom Kenya (December 2018 - October 2019)2
• Consumer Propositions Manager (Mobile Financial Services), Telkom Kenya (November 2017 - November 2018)2
• Consumer Segment Manager (Mass Segment), Safaricom PLC (April 2017 - November 2017)2

Education

• Master of Science (MSc), Information Systems (2012 - 2014)4
• Diploma in Marketing, Marketing/Marketing Management, General (2015 - 2015)4
• Professional Diploma in Marketing - CIM, Marketing/Marketing Management, General (2014 - 2015)4
• IST, Informations Systems Technology- Networks (2006 - 2010)4

Roy Njoka is an experienced and successful entrepreneur who has been able to start, run, and exit venture-backed startups, particularly in fintech.5 He currently serves as a board member of the Association of FinTechs in Kenya (AFIK), where his mission is to influence forward-thinking regulation and spark innovation within the fintech space in Kenya.2