Roxann Smerechniak Blasz

Roxann Smerechniak Blasz is an accomplished executive in the fragrance and luxury goods industry. She currently holds the position of Global Senior Vice President for Ralph Lauren Fragrances at L'Oréal Luxe, a division of L'Oréal.1

Professional Background

Roxann has a strong background in brand management, customer insight, and marketing strategy. Her expertise lies in the retail and consumer sectors, with a focus on luxury fragrances and brand development.

Education and Location

She is an alumna of Williams College and is based in the New York City metropolitan area.15

Recent Achievements

Roxann has been involved in significant product launches and marketing initiatives for Ralph Lauren Fragrances. In April 2024, she shared insights about a successful product launch, emphasizing the importance of continuing the journey beyond the destination.2

In March 2024, she was part of a team that introduced a new fragrance called Polo 67, which marked the first new Polo fragrance pillar in nearly a decade.3 Roxann expressed her excitement about this launch and praised the passionate work of her team in bringing this new scent to market.

Industry Recognition

Her expertise and leadership in the fragrance industry are well-recognized. Roxann is often mentioned alongside other key executives in L'Oréal's luxury division, indicating her significant role in the company's fragrance business.4

Roxann Smerechniak Blasz's career at L'Oréal demonstrates her deep understanding of the luxury fragrance market and her ability to drive innovation and growth in this competitive sector.