CHOUEIRI Alexandre

Alexandre Choueiri is a seasoned professional with a rich background in Management Consulting and Luxury Beauty across various countries such as Italy, France, Australia, the UK, and the USA.

Since 2006, Alexandre has held General Management positions with full Profit and Loss (P/L) responsibilities, showcasing his expertise in managing and leading business operations effectively.

He boasts a significant track record in e-commerce and retail, particularly in the realms of make-up, skincare, and fragrances.

Alexandre pursued his education at reputable institutions including studying Baccalaureat at Saint-Jean-de-Passy, attending Ecole Sainte Geneviève, and obtaining an MSc from HEC.

Throughout his career, Alexandre Choueiri has held prominent roles in esteemed organizations, including serving as the Global President of Ralph Lauren Fragrances at L'Oréal.

Prior to this, he was the President at IDC USA for brands such as Armani, YSL, RalphLauren, Viktor&Rolf, Margiela, Valentino, and Atelier Cologne under L'Oréal's umbrella.

Alexandre also has experience as the General Manager of Lancome in the United Kingdom and Ireland and as the General Manager of Designer Brands and Kiehl's in Australia at L'Oréal.

His extensive career at L'Oréal also includes roles such as the Global Head of Marketing (VP) at L'Oreal Luxe, Product manager at Lancome Italia, and Marketing Group Manager at L'Oréal Luxury Products in Italy.

Before his tenure with L'Oréal, Alexandre Choueiri gained valuable experience as a Consultant at Bain & Company, further honing his strategic and analytical skills.