Roxana Gramada

Roxana Gramada is a seasoned messaging strategist and the founder of Becoming Words (also known as Cuvinte Potrivite), where she specializes in helping innovators and thought leaders articulate their brand messages effectively. With over 15 years of experience in corporate environments, Roxana transitioned from traditional business roles to focus on meaningful work that aligns with her values and expertise in copywriting.

Professional Background

• Founder and Messaging Strategist: At Becoming Words, Roxana offers services aimed at clarifying brand messaging, positioning, and creating impactful copy. She emphasizes the importance of understanding a product's purpose and ensuring that the messaging resonates with its intended audience.12
• Design Thinking Advocate: Roxana identifies as a "Design Thinking Nerd," integrating creative strategies into her approach to branding and messaging. She aims to guide clients from initial concepts ("hunch") to successful launches and beyond.1

Services Offered

• Messaging Makeover Strategy Sessions: These sessions are designed to help clients gain clarity on their brand messages, including defining their unique value propositions and refining their elevator pitches.1
• Copywriting Services: Roxana provides tailored copywriting solutions for websites, email sequences, and other marketing materials, focusing on converting potential clients into customers.1

Personal Insights

Roxana describes herself as someone who thrives on creativity and clarity in communication. She has a passion for crafting precise and engaging copy that captures the essence of her clients' offerings. Her background in corporate settings has equipped her with a unique perspective on the challenges faced by businesses in articulating their value propositions.1

For more details about her work and philosophy, you can visit her website at Becoming Words.