Amanda Aldinger

Amanda Aldinger is the Founder and CEO of Antonym, a voice strategy and copywriting studio that specializes in working with high-profile beauty, fashion, and lifestyle brands.12 Here are some key details about her:

Professional Background

Amanda has a diverse background that led her to founding Antonym:

• She began her career as an actress, which gave her experience in developing diverse voices and rich backstories.1
• She received a Master's in Arts Journalism from the School of the Art Institute of Chicago, focusing on fashion history.1
• Amanda worked as a journalist in Chicago before moving to New York City.1
• At M·A·C Cosmetics, she served as Editorial Director for nearly 7 years, crafting stories and content for numerous product launches.12

Founding Antonym

In 2019, Amanda founded Antonym to offer comprehensive brand voice and copywriting services.2 The studio provides:

• Brand and voice identity strategy
• Product and brand naming
• Website copywriting
• Content creation and social copy
• Marketing collateral
• Copywriting workshops and training

Antonym has worked with notable clients such as Pat McGrath Labs, Bobbi Brown, MAC Cosmetics, Art Basel, PepsiCo, and many others.2

Personal Details

• Amanda lives in Brooklyn with her husband Matt and their poodle, Tilda (named after Tilda Swinton).1
• She enjoys reading, practicing vinyasa yoga, and marathon training.1
• Amanda and her husband have a goal to hike every national park in America.1

Amanda Aldinger has built a career focused on storytelling and brand voice strategy, leveraging her diverse experiences in acting, journalism, and corporate roles to create a unique approach to brand communication.