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Ross Sibbald
Commercial Director at Striata Africa
Ross Sibbald is a seasoned professional with a strong background in marketing strategy and business management.
With a focus on Customer Lifecycle communications, Ross excels in identifying market opportunities and devising effective marketing strategies.
Having worked extensively in the Financial Services, Retail, and Telecommunications industries, Ross has a proven track record of securing long-term contracts and acquiring new blue-chip clients.
His expertise extends to both below-the-line and above-the-line digital communication strategies, showcasing his versatility in marketing execution.
Ross is known for his sociable nature and ability to build lasting business relationships, driving successful sales strategies and implementations.
As a highly motivated individual, Ross is dedicated to fostering a winning team culture and achieving exceptional results in the digital space.
His educational background includes an Honours Degree in Marketing from Technikon Natal and completion of Matric at Westville Boys High.
Ross has held key roles such as Commercial Director at Striata SA, Executive Head at Striata Marketing Solutions, and Acting Head of Digital Commercialisation at Barclays Africa Group Limited.
Prior positions include Sales and Marketing Manager at Barclays Africa Group Limited, Head of eMarketing at Striata SA, and eMarketing Strategist at Striata SA.
Ross has also served as Business Unit Manager and Director at PropValues and as a Lecturer at Durban University of Technology.