Ross Patrick

Ross Patrick is a distinguished Creative Director and Instructor with an extensive career spanning over two decades in the advertising industry. As the Founder and Creative Director of XTRA BOLD, he has established himself as an innovative leader in digital marketing and creative strategy.1

Professional Background

Key Professional Roles::

• Current Position: Director & Creative Lead at Academy of Art University (September 2022 - Present)1
• Agency Leadership: Founder/Creative Director of XTRA BOLD (July 2021 - Present)1
• Previous Roles:
  • Executive Creative Director at DDW SF (December 2014 - July 2021)
  • Global Creative Director at The Coffee Bean & Tea Leaf
  • Senior Vice President, Design Director at Deutsch LA1

Expertise and Innovations

Ross Patrick is particularly known for his pioneering work in AI-integrated marketing. At XTRA BOLD, he has:

• Formulated digital marketing strategies leveraging data, automation, AI, and analytics
• Developed campaigns using platforms like TikTok and social video
• Utilized advanced AI tools such as ChatGPT, Midjourney, Adobe Firefly, and Lexica for innovative ad campaigns1

Academic Contributions

As an instructor at the Academy of Art University, Ross has been instrumental in:

• Teaching Generative AI to students
• Developing "AI for Agencies" workshops
• Spearheading strategies for integrating generative AI tools in creative departments1

His work bridges traditional advertising expertise with cutting-edge technological innovation, positioning him as a thought leader in the intersection of creativity and artificial intelligence.