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Ross Guthrie
Product Management - Customer focused - Collaborative - Data Driven - PMC-III - Director
Professional Background
Ross Guthrie is a dynamic and results-driven product strategy leader with an impactful career spanning multiple roles at Salesforce and other organizations. With a proven track record in driving A.I. adoption, Ross has significantly influenced product strategy and implementation across a vast install base of around 2400 sites. His forward-thinking approach led to the development of a comprehensive roadmap that allowed for the expansion of product offerings from zero to a robust portfolio of twelve products. This accomplishment not only exemplifies his strategic vision but also underscores his ability to lead and innovate in the tech industry.
In addition to his strategic prowess, Ross adeptly led the creation and launch of 15 success services that resulted in approximately 1300 successful deliveries. His focus on customer satisfaction is demonstrated by an impressive average customer satisfaction score of 4.7 out of 5, highlighting his commitment to quality and excellence in service delivery. Ross's expertise extends beyond product strategy; he is also a sought-after thought leader and speaker, having engaged in over 100 public speaking engagements at prestigious events like Dreamforce, TDX, and Connections. These speaking engagements not only showcase his knowledge and expertise but also his passion for sharing insights and fostering community engagement within the tech sector.
A key aspect of his approach involves implementing the Voice of the Customer program, which has had a pronounced impact across various functions. By leveraging data from this program, Ross has effectively guided and influenced both the executive product and content roadmap, demonstrating his ability to integrate customer feedback into strategic decision-making. This initiative, coupled with his global collaboration skills, underscores his capability to work effectively with cross-functional teams, including UX, engineering, customers, partners, sales, and customer success, in more than 20 countries worldwide.
Education and Achievements
Ross's educational background lays the foundation for his successful career. He began his academic journey in Economics at San Luis Obispo High School, where he developed a solid understanding of economic principles. His subsequent studies culminated in obtaining a Bachelor of Science in Business Administration, with a focus on Marketing and Finance, at California State University Channel Islands. This educational experience enriched Ross's knowledge and provided him with the tools needed to excel in his various roles within the corporate environment.
Career History
Ross's career trajectory is impressive, highlighting progressive responsibility and expertise in numerous positions at Salesforce and beyond. As a Senior Manager and Integrated Solutions Architect at Salesforce, he has played an instrumental role in integrating strategic solutions that cater to diverse customer needs. This position follows his earlier work as an Integrated Solutions Architect and a Senior Data Strategist at Salesforce Commerce Cloud, where he honed his capabilities in data analysis and strategic operations.
Before his tenure at Salesforce, Ross made significant contributions as a Solutions Architect and Platform Operations Specialist at Guitar Center, where he streamlined operations to enhance customer experience. He also leveraged his marketing acumen as a Digital Marketing Manager at Wireless Now!, where he crafted targeted strategies for Verizon Wireless and Direct TV. His career began with a role as a Webmaster and Inventory Manager at Surf n Wear's Beach House, where he gained early exposure to online marketing and inventory control practices.
Notable Achievements
Ross's career is decorated with noteworthy achievements that demonstrate his expertise and leadership in the technology and marketing fields. Leading the A.I. adoption program, which impacted the majority of the install base at Salesforce, stands out as a pinnacle achievement. This program not only showcased his strategic foresight but also his ability to execute complex projects effectively.
His successful rollout of customer success services reflects his dedication to enhancing customer experiences, driving positive outcomes, and fostering long-lasting client relationships. Engaging in public speaking at significant events has positioned Ross as a thought leader in his field, influencing peers and encouraging discussions around innovation, customer satisfaction, and product development.
The Voice of the Customer program that Ross implemented serves as a foundational component of his strategy to integrate customer feedback into product development effectively. This initiative exemplifies his commitment to using data-driven insights to influence both product strategy and execution, ensuring that the products developed truly meet the needs of users.
Overall, Ross Guthrie is a passionate professional who stands out for his results-oriented approach and commitment to leveraging technology for transformative outcomes. His ability to engage various stakeholders across different cultures and regions further enriches his profile as a global leader in product strategy and customer success.
tags=[
Results-driven
Product strategy leader
A.I. adoption
Salesforce
Integrated Solutions Architect
Customer satisfaction
Public speaking
Voice of the Customer
Global collaboration
Business Administration
Location
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