Rosie Rothrock

VP Branding and Marketing at Caliva

Rosie Rothrock is the Vice President of Brand and Marketing at Caliva, a company in the cannabis industry. With over 15 years of experience, she is recognized as an accomplished brand marketer and creative strategist. Her expertise lies in defining and transforming brands, driving complex initiatives, and implementing multi-channel go-to-market strategies that enhance brand visibility and engagement.

Professional Background

Experience: Rosie has a strong track record in both B2B and B2C marketing, focusing on innovative solutions that have garnered industry recognition. She has successfully launched new revenue streams and driven exponential growth through strategic partnerships and brand-building initiatives.
Education: She holds a Bachelor of Science in Commerce with a focus on Marketing from Santa Clara University (2006-2010) and participated in a study abroad program at Università Cattolica del Sacro Cuore in Milan, Italy, concentrating on fashion marketing and branding.

Key Skills

Brand Strategy: Expertise in developing creative and award-winning marketing strategies.
Cross-Department Leadership: Proven ability to lead initiatives across various departments to achieve sales growth.
Consumer Engagement: Skilled in creating awareness and engagement tactics that resonate with target audiences.

Rosie Rothrock's profile highlights her commitment to driving brand success through innovative marketing strategies and her extensive experience in the industry.