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    Roscoe Wilkins

    Associate Director, Precision (Programmatic Activation Strategy)

    Roscoe Wilkins is a seasoned marketing professional with a Bachelor of Business Administration (B.B.A.) in Marketing from Rockhurst University.

    With a rich and diverse background, Roscoe has held key roles in various renowned organizations, showcasing his expertise and skills in programmatic ad strategies, customer experience management, media consulting, and marketing management.

    Currently, Roscoe serves as the Associate Director of Precision (Programmatic Activation Strategy) at Zenith, where he leverages his vast experience to drive innovative strategies and campaigns.

    Prior to his role at Zenith, Roscoe held positions such as Senior Programmatic Manager at PMG Advertising Agency, Programmatic Manager at Wpromote, and Programmatic Strategist at Hearts & Science, illustrating his strong presence and influence in the digital marketing domain.

    Roscoe has also demonstrated his proficiency in account management and consulting through his experiences as a Programmatic Advertising Account Manager at MultiView and a Media Consultant at YP / YP Marketing Solutions, respectively.

    His background includes roles as a Customer Experience Manager at YP / YP Marketing Solutions, Marketing Manager at Mckellar Group, and Project Manager at Mckellar Group, further emphasizing his versatile skill set and adaptability across different business functions.