Rosa Almarza

Rosa Almarza is a seasoned Marketing & Advertising expert with a focus on Media, Digital, and Programmatic strategies. She played a pivotal role in the P&G digital transformation and programmatic buying project in Spain.

Recognized for her contributions, Rosa was awarded as the 'Best Internet Professional' by Unidad Editorial in 2010 and 'The Digital Woman to Follow' in 2015 by Anuncios Magazine. Her deep digital advertising knowledge makes her a key Single Point of Contact (SPOC) for major market players.

In her role as the Digital responsible for P&G brands in Spain, Rosa excelled in online supplier negotiations, agency capability development, and overall digital strategy execution. She also led the P&G programmatic project, demonstrating her expertise in the digital landscape.

Apart from her corporate roles, Rosa is actively involved in academia, serving as a Media & Digital teacher in esteemed business schools like The Valley Business School, IE, and Universidad Complutense de Madrid. She has also been instrumental in leading the Digital AEA (Asociación Española de Anunciantes) group for over 5 years.

Rosa's professional journey includes spearheading the ATL plans for renowned brands such as Gillette, Dodot, Fairy, Oral B, and Braun. Prior to the digital era, she also managed TV and Print media operations for P&G, showcasing her adaptability and expertise in traditional marketing channels.

Her educational background is diverse, having studied Marketing, Business Administration, and Digital Transformation Technologies from reputable institutions like CESMA, MIT, and Universidad CEU Cardenal Herrera. Furthermore, she holds certifications in Yoga and Yoga Therapy from Escuela Internacional de Yoga and Universidad CEU Cardenal Herrera, highlighting her holistic approach to personal well-being.

Currently, Rosa Almarza owns Rosa Almarza Consulting, where she continues to leverage her rich industry experience to empower businesses in the Marketing and Advertising domain.