Rong Chen

Rong Chen is an Associate Professor at Tsinghua University, specifically within the Department of Marketing in the School of Economics and Management. Her academic journey includes a Ph.D. in Marketing from The Chinese University of Hong Kong, which she completed in 2004.13

Research Focus

Rong Chen's research primarily revolves around several key areas:

• Consumer Decision Making: Investigating how consumers make choices and the factors influencing these decisions.
• Consumer Satisfaction and Regret: Exploring the emotional responses consumers have post-purchase.
• Service Marketing: Analyzing strategies for marketing services effectively.
• Behavioral Economics Applications: Applying principles from behavioral economics to marketing practices.12

Professional Experience

In addition to her role as an Associate Professor, Chen has also served as the Faculty Director of the Tsinghua-INSEAD EMBA Program, indicating her involvement in executive education and leadership training. Her contributions to the field are recognized through numerous publications and her engagement with various academic and professional communities.25

Educational Background

• Ph.D. in Marketing: The Chinese University of Hong Kong, 2004
• Bachelor's Degree: Details about her undergraduate studies are less frequently mentioned, but it is known that she has a strong foundation in relevant fields that support her marketing expertise.4

Rong Chen's work is significant in advancing understanding within her research areas, contributing to both academic literature and practical applications in marketing.