✅ Co-Founder at BookRetreats.com  -  CRO at Intango

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BookRetreats.com

Co-Founder at BookRetreats

Seva

Co-Founder

Responsible for all activities that generate revenue. I am accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.

Responsible for Strategic positioning and focus of the company

Developing best of practice conversion strategies including goal/target settings, objectives, data segmentation approaches, offer strategies, key messages, and test parameters.

Intango

• Mentor, motivate, develop and manage a team of Traffic Specialists and Media Analysts. 
• Develop focused, insightful strategies to effectively/efficiently execute media plans with client goals in mind.
• Develop and improve key Ad Ops processes, including:
o RFP analysis and campaign proposal creation
o Campaign setup and delivery
o Campaign optimization
• Provide continuous internal and external customer service (client and team inquires, requests)
• Interface with clients to handle escalated issues, communicate service offerings, assist with complex campaign setups, and to identify and deliver new solutions in a collaborative fashion.
•Assume accountability and ownership for operational successes and failures in client media performance.
• Evaluate and implement new advertising infrastructure.
• Proactively seek new online advertising knowledge, keep current with interactive media trends and share passion for the industry.
• Managed RTB networks and other demand partners. Setup and launched programmatic ad deals across
• Analyzed data needs of internal customers to create functional requirements and worked with product and engineering to get them implemented

RevenueHits

Network Director

•	Managing all Ad Inventory and trafficking in Europe, USA, Asia and Latin American sites.
•	Reviewing Ad Networks and DSPs that will bring revenue to each website.
•	Optimizing Ad trafficking and adjusting changes daily.
•	Creating Ad delivery reports to reflect monetization of the ad space.
•	Performed thorough quality assurance and analysis of creative assets and third party ad tags
•	Daily contact with clients and account managers to find ways to bring higher CPMs..
•	Following trends in the market and updating internal advertising solutions accordingly.

Network Manager

• Playing an integral role in the management of RevenueHits Key client accounts; managing associated advertisers, providing campaigns updates, ensuring advertisers are satisfied with their ROI and reporting on sales figures internally and externally.
• Working on a daily basis with Advertisers, Agencies, and Sales Managers to understand client expectations Analyzing market trends to improve account performance with optimization
• Working with country specific campaign management teams to improve the overall campaign management process
• Working with sales manager to identify and promote upsell initiatives
• Identifying top performing sites and placements to improve overall performance for campaigns
• Assisting in the development of custom creative with internal departments and clients
• Identifying opportunities for Rich Media
• Working with the Creative Services team, advertisers, and sales managers to build Rich Media creatives

Ron Piron