Roel Wijnterp

Roel Wijnterp is a seasoned professional in the field of branding, retail design, and product design with a passion for bringing brand identity into spaces and products.

He is the owner and founder of Studio \

Formerly Co-Founder at Buginn, a brand focused on eco-design products that support biodiversity in urban areas.

Roel Wijnterp's expertise lies in branding, brand innovation, retail design, interior design, product design, concept development, and business development.

He holds a degree in Industrial Product Design from Haagse Hogeschool and studied Industrial Engineering at Hogeschool Enschede.

Roel Wijnterp's professional journey includes roles such as Owner, Founder, and Art Director at Studio Überdutch, and being the former Founder of Swipespot B.V., a company specializing in tablet stands and kiosks for various industries.

Additionally, he has experience as a Lecturer in Minor Spatial Communication at Willem de Kooning Academie, Head of Design at DER B.V., Designer at P2 Group, and Light Engineer at Speakers.

Roel Wijnterp selectively networks and prioritizes connections with individuals based on personal encounters or reputation.

His work focuses on enhancing brand experiences in retail, hospitality, healthcare, and public spaces with a sustainable and innovative approach.