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Rodrigo Luna Quezadas
Director EComm
Rodrigo Luna Quezadas is the Director of ECommerce at El Puerto de Liverpool, a prominent retail company in Mexico. He holds a degree in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey, and he has significant experience in the consumer goods sector, particularly in digital transformation and e-commerce strategies.
In his role, Luna is instrumental in leveraging technology to enhance customer experiences and optimize online sales channels. His work involves integrating advanced analytics and machine learning solutions, particularly through partnerships with tech giants like Google Cloud, to improve inventory management and customer interaction across various platforms.12
Luna's focus on omnichannel strategies aims to provide a seamless shopping experience for customers, whether they are engaging with the brand through physical stores or digital platforms.2 His leadership is part of a broader initiative by El Puerto de Liverpool to adapt to changing consumer behaviors and preferences, especially following the significant shifts caused by the COVID-19 pandemic.12
Overall, Rodrigo Luna is recognized for his contributions to modernizing retail practices at El Puerto de Liverpool and enhancing its position in the competitive e-commerce landscape in Mexico.
