Northwestern University

Universidad de Los Andes

Commercial Director at Linio

- Head of the Country´s Commercial Strategy: Revenue, pricing strategy, stakeholder and supplier/seller management. •	Accountable for the site’s sales, traffic, users, growth and all the key revenue generation drivers•	Responsible for improving the operation profitability through margin improvement, marketing funding negotiation and supplier joint business plan development

Linio Group

Commercial Director

Responsible for developing, planning, executing  and managing the Hispanic, multicultural and low income merchandising strategy for the Company•	Partnered with key vendor Partners including P&G, JnJ, Genomma Labs, Pfizer, L’Oréal, among others to improve the product offering  and promotions tailored to the Hispanic consumer•	Co-created the Hispanic store cluster and Hispanic customer plan, enabling Walgreens to increase its relevancy within the US Hispanic Customer•	Developed strategic sourcing partnerships between WBA’s operation in Mexico and the US •	Directed the planning and execution of the Holiday Hanukah and Dollar Shop programs for Walgreens chain-wide

Walgreens

Category Manager

Responsible for the development, launch and management of the initial Private Label Portfolio for the greenfield operation in Colombia• Sourced and negotiated supply conditions and launched 40 new products in the first year of operations• Created and managed the innovation and category growth plan• Managed price, positioning and margin strategy for the managed categories• Sourced and managed international suppliers

Jerónimo Martins

Private Label Development Manager

- Oversaw development of new flavors, new products and overall quality and consistency of existing products• Introduced Design Thinking techniques and processes to the Company as a method of flavor and product innovation• Managed all printed materials from packaging to sales and POS supplies• Directed the development and launch of 42 new products for the US in less than 2 years with sales of over US$12M including: project management, launchand follow-up for the formulation, packaging and launch activation• Member of the industrial, technical and technological planning team for Alpina’s greenfield facility in the US• Helped coordinate marketing activities both for the Mainstream and Hispanic market• Responsible for the Development of the Corporate web platform

Alpina (US Branch)

Innovation and Product Development Manager

- Identified market opportunities, defined marketing strategy and implemented marketing tactics to position the Alpina brand in the US.• Activated marketing strategy for the Hispanic market, including: In-store & event sampling, OOH & print communication platform, sponsorships and sales forceincentive plan• Planned and led implementation of the marketing campaign launch for Mainstream market in the Northeast including the selection of a Mainstream AdvertisingAgency• Project manager for the development and launch of the first products manufactured by Alpina in the US, overseeing flavor, formulation, packaging and lanch• Prepared monthly reports presentations to corporate headquarters and company board

Assistant Brand Manager

Responsibilities included the analysis of product EBITDAs and other financial and marketing metrics, marketing reports and presentations to the Boardincluding short and long term marketing plans• Design and implementation of Alpina’s proprietary tool which enabled instant marketing and sales KPIs tracking. Greatly improving the productivity of thebusiness unit by lowering data processing times in 90%• Project leader for the design and implementation of Alpina’s business intelligence tool

Marketing Projects Analyst

- Carried out several valuations, capital structure optimization and financing projects in industries such as agriculture, energy, health, oil services, and transportation• Part of the Investment Banking startup team, supporting transactions of over US$1Bn in the first year of operations

Axia Investment Banking

Analyst

Business Development analyst, evaluating several of investment projects and acquisitions for Cemex in Asia, Middle East and Africa

Rodrigo De Angulo

Rodrigo De Angulo