Richard Berman

Experienced Owner with a demonstrated history in public relations

Richard Berman is a prominent public relations executive and the President of Berman & Associates, a firm based in Washington, D.C. He is known for his aggressive and strategic approach to public relations, particularly in the realms of issue advocacy and communications.

Background and Career

Early Career:
Berman began his career in the food and beverage industry in 1975, working under Norman Brinker, founder of the Steak & Ale restaurant chain. He later served as executive vice president of Pillsbury Restaurant Group from 1984 to 1986. In 1987, he founded Berman and Company, which specializes in public affairs, research, communications, and advertising. His firm is recognized for its impactful campaigns that often challenge regulations proposed by consumer and safety groups.1 2

Public Relations Philosophy:
Berman is noted for his mantra of "win ugly or lose pretty," emphasizing an offensive approach to public relations rather than merely managing crises. He believes in using strong emotional appeals—fear, love, anger, greed, and sympathy—to shape public perception effectively. This strategy has earned him a reputation as a controversial figure in the industry.1 2

Notable Work:
Throughout his career, Berman has been involved with various nonprofit organizations that advocate for corporate interests on issues like obesity, taxation, and labor laws. His work includes founding groups such as the Center for Consumer Freedom and the Employment Policies Institute. These organizations have been instrumental in shaping public discourse on these topics through media campaigns.1 4

Recent Developments:
In January 2023, Berman transitioned from Berman and Company to establish RBB Strategies, continuing his focus on public relations while also serving as the Executive Director of the RAM Veterans Foundation.1 3

Summary

Richard Berman is a significant figure in public relations known for his unconventional tactics and strong advocacy for corporate interests. His career spans several decades and includes leadership roles in various organizations aimed at influencing public policy and opinion through strategic communications.

Experience

President at RBB Strategies since January 2023

President at Berman and Company (1987 - January 2023), Executive Vice President at Pillsbury Restaurant Group (1984 - 1986), Senior Vice President of Human Resources and Public Affairs at Steak and Ale (1975 - 1984)

Education

Juris Doctorate from The College of William and Mary - Marshall Wythe Law School (1964 - 1967), Bachelor's degree in Political Science from Transylvania College (1960 - 1964)