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Rodney Spady
A PM360 ELITE 2021 Strategist Award Winner and DTC 2018 Perspectives Marketer of the Year winning Senior-level Marketing Executive
Rodney Spady is a distinguished Senior-level Marketing Executive with a global background, recognized for his achievements by receiving the PM360 ELITE 2021 Strategist Award and the DTC 2018 Perspectives Marketer of the Year accolade.
He has excelled in leading Omni-Channel Marketing and Digital Centers of Excellence and demonstrated expertise in creating and implementing successful digital and omnichannel marketing strategies, campaigns, and programs.
Rodney is adept at developing enterprise, brand, and media visions and strategies that drive brand awareness, utilizing data and analytics effectively to optimize marketing and communication strategies for a positive Return on Investment (ROI) and Return on Opportunity (ROO).
His career has involved launching Corporate Brand Valuation studies, global Business-to-Consumer and Business-to-Business Engagement strategies, as well as managing agency relationships to enhance marketing outcomes.
Rodney Spady pursued his education in Communications with a focus on Advertising and Public Relations, earning a Bachelor's Degree from Seton Hall University.
Throughout his professional journey, Rodney has held significant positions including Senior Director roles at Exact Sciences, Teva Pharmaceuticals, Sanofi, and IEEE, where he spearheaded Omnichannel Strategy & Engagement, Digital Marketing, and Integrated Marketing initiatives.
His career progression includes diverse experiences at renowned companies such as Johnson & Johnson, Novartis Consumer Health, Global Crossing, Lucent Technologies, and MCI, depicting a robust background in Marketing, Product Management, Digital Marketing, and Sales.
Rodney Spady's expertise shines through in his ability to drive innovative marketing strategies, build successful marketing organizations, and establish strong brand presence globally.
His notable achievements and leadership in the marketing domain underscore his capabilities as a strategic professional with a passion for leveraging digital and omnichannel solutions to deliver impactful results.
