Rodney Koop

Rodney Koop is the founder and CEO of The New Flat Rate, a company that provides menu pricing systems for the home service contracting industry. Here are some key details about Rodney Koop:

Professional Background

Rodney has over 40 years of experience in the home service industry and has been a business owner for more than three decades.1 He founded The New Flat Rate in January 2010 in Dalton, Georgia.1

The New Flat Rate

The company offers menu pricing and "Automatic Add on Selling Systems" for contracting industries like HVAC, electrical, and plumbing.1 Their system aims to increase service call sales by automatically adding on tasks, leading to higher sales and improved customer satisfaction.1

Industry Involvement

• Preferred Partner at Service Roundtable (2009-present)1
• Member of Service Roundtable (2006-2011)1
• Vendor Partner of the Year with National Comfort Institute (2005-present)1

Philosophy and Approach

Rodney advocates for a shift in the home service industry towards a retail-style approach using menu pricing. He believes this method eliminates the need for technicians to sell, instead allowing customers to choose services from a pre-printed list, similar to a restaurant menu.1

Education and Personal Details

• Attended high school in Minnesota from 1969-19731
• Based in the Atlanta Metropolitan Area1

Rodney Koop can be contacted via email at rodney@menupricing.com.2