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Robyn Albarran
Brand & Demand Strategist
Robyn Albarran is a seasoned marketer with a stellar track record in leading teams focused on driving net-new revenue and enhancing brand category leadership through strategic brand and demand initiatives.
She excels in crafting comprehensive media strategies that seamlessly integrate traditional and cutting-edge digital technologies to boost awareness, drive high-quality traffic, and generate leads.
Robyn's outstanding marketing efforts were highlighted in Geoffrey Moore's 2011 book, ESCAPE VELOCITY, featuring her successful Sybase brand campaign targeting Wall Street.
She holds a Bachelor of Arts (B.A.) degree in Communications, graduating Magna Cum Laude with a Minor in Italian from the University of California, Santa Barbara.
With a rich professional history, Robyn has held significant roles such as Director of Media Strategy at TriNet, Director of Inbound and Outbound Marketing at TriNet, Global Team Lead for Paid Media, SEM & Advertising at NetApp, Marketing Director covering Advertising, Branding, and Campaigns at Sybase, Manager roles in Global Advertising, Campaigns, Marketing Communications, and Field Marketing Specialist positions at various organizations like Brocade and SAP.
She started her career as an Account Executive at Shafer Advertising & PR and gained experience as a Sr. Account Coordinator at Bernard Hodes Group.
Robyn Albarran's expertise lies in strategic marketing leadership, brand development, demand generation, media strategy, digital technologies, and successful campaign management.