Christine Shelly

Edtech professional with start-up and turnaround experience.
Summary
Christine Shelly is a seasoned marketing professional with close to 20 years of experience in directing marketing strategies in online higher education.
She served as the EVP and CMO at The Level Playing Field, Corp, where she co-launched a professional services company focusing on developing, marketing, and expanding online undergraduate and graduate degree programs for on-ground colleges and universities.
During her tenure at Grantham University as EVP of Marketing & Communications, Christine led comprehensive online and offline advertising, marketing, and communication strategies, overseeing lead acquisition, search marketing, SEO, affiliate and vendor relationship management, public relations, and brand development.
Growing up in a military family and attending multiple schools, Christine learned resilience, resourcefulness, and collaboration which she has applied throughout her career.
Passionate about making a difference in people's lives, she is actively involved in coaching youth soccer, volunteering, and supporting purpose-driven organizations in workforce development, education technology, and higher education.
Christine holds an MBA from Grantham University, a BSW in Social Work/Spanish from James Madison University, and completed her high school education at West Springfield High School.
She has worked as an Independent Consultant at CAS Capital, and has previous experience as an Investor at Yume Restaurant Group, as well as holding positions such as Founder, Director of Marketing, and Executive Vice President & Chief Marketing Officer at various organizations.