Robin Tooms

Robin Tooms is the Chief Marketing Officer (CMO) at Members Choice Credit Union in Houston, Texas. With over 20 years of experience in marketing, Tooms has a strong background in data-driven marketing and customer experience optimization. She has transitioned through various roles, starting from creative and design positions to leading strategic initiatives for clients and eventually becoming an in-house CMO for a prominent financial institution.

Professional Background

• Current Role: CMO at Members Choice Credit Union since March 2019.
  • Responsibilities include developing innovative brand initiatives, directing marketing strategies, and overseeing the marketing department and business intelligence team.
• Previous Experience: Held various roles that contributed to her expertise in B2B marketing, corporate branding, digital marketing, and integrated strategies.

Education

• MBA in Marketing Management from Rice University (2002-2004).
• BFA in Graphic Communications from the University of Houston (1989-1993).
• Completed the AIGA Business Perspectives for Creative Leaders certificate from Harvard Business School Executive Education.

Areas of Expertise

Tooms specializes in:

• Strategic Marketing Leadership
• Brand Positioning and Development
• Digital and Marketing Automation
• Team Leadership and Management

Community Involvement

She is actively involved in community service, holding leadership positions with organizations like the American Marketing Association (AMA) and AIGA, focusing on mentorship and supporting future professionals in marketing and design.

Tooms is recognized for her innovative approach to marketing and her commitment to creating value for both her organization and the community.