Robin Pratap

Robin Pratap is an entrepreneur and co-founder of Asana Rebel, a yoga-inspired fitness app that has revolutionized the approach to yoga and fitness.13 He founded the company in March 2015 along with Pascal Klein, with the goal of making yoga more accessible to a wider audience.23

Background and Education

Pratap has a diverse educational background that has contributed to his entrepreneurial success:

• M.Sc. in Environment & Sustainable Development from UCL (2009-2010)
• Master of Science in International Management from Steinbeis-Hochschule-Berlin (2011-2013)
• BA in Applied Media Economics from University of Applied Sciences Mittweida (2005-2008)2

Professional Experience

Before founding Asana Rebel, Pratap gained valuable experience in various roles:

• Product Manager at AppYourself GmbH (April 2013 - January 2014)
• Product Management at BASF SE (March 2011 - March 2013)2

Asana Rebel: A Revolutionary Approach to Yoga

Pratap's vision for Asana Rebel was to redefine the practice of yoga and make it more accessible. The app offers:

• Yoga-inspired workouts focused on specific goals like getting in shape, building strength, or improving flexibility
• A user-friendly approach that moves away from traditional yoga styles
• Personalized recommendations based on users' preferences and goals
• Additional features such as recipes, meditation sessions, and focus music13

Entrepreneurial Spirit

Pratap's entrepreneurial journey with Asana Rebel demonstrates his innovative thinking and determination:

• He faced criticism from traditional yoga practitioners but persevered with his vision
• Despite skepticism from investors about international success, the app now generates 93% of its sales from the international market
• Pratap personally oversaw the production of high-quality workout videos in Los Angeles1

Robin Pratap's leadership has helped Asana Rebel become a significant player in the health and fitness sector, with ambitious goals for future growth.1