Ben Watkins

Ben Watkins is a Product Marketing Manager at Asana, where he specializes in brand-building and marketing strategies. He has a diverse background, having previously worked at notable companies such as Calendly and Token.ai. His expertise encompasses product marketing, growth marketing, market research, and business development, making him a versatile professional in the tech industry.

Education and Early Career

Watkins holds a degree in Economics from the University of Pennsylvania. His career has included roles such as:

• Growth Marketing Manager at Token.ai (April 2017 - November 2018)
• Product Marketing Manager at Calendly (November 2018 - April 2020)
• Business Development Lead at Kinnek (February 2014 - March 2016)
• Account Executive at Yelp (July 2013 - February 2014)

Current Role at Asana

At Asana, Ben is involved in various initiatives aimed at enhancing team collaboration and streamlining workflows. He has contributed to the development of features like weighted goals, which allow teams to connect tasks to broader objectives with custom weights reflecting their impact on goal progress.2 His role also includes creating go-to-market strategies and collaborating closely with product teams to optimize user experiences.

Additional Interests

Outside of his professional pursuits, Watkins is a fitness enthusiast and has worked as a group fitness instructor. He is passionate about teaching and mentoring, having volunteered with organizations like Breakthrough Collaborative and the Financial Literacy Community Project.1

Ben Watkins is based in New York, and his professional network includes over 500 connections on LinkedIn.13