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Robin Gadsby
Chief Executive Officer with extensive experience in creative and innovation companies
Robin Gadsby is the Chief Executive Officer of Beta Good, a sustainability and impact consultancy that is part of the Forever Beta Group. He has held this position since May 2015. Under his leadership, Beta Good focuses on creating positive change by helping brands, communities, and governments address modern sustainability challenges through innovative strategies and campaigns.12
Gadsby is also the CEO of Forever Beta, a creative innovation agency he founded in 2010, which works with prominent clients including Google and Camden Town Brewery. The agency aims to help brands remain relevant in a rapidly changing world by developing compelling strategies and creative ideas that make a genuine difference.245
His extensive career includes various leadership roles in marketing and advertising, where he has been recognized for his contributions to the industry, including awards for effectiveness and innovation.23 Gadsby's work emphasizes the importance of ethical marketing and corporate responsibility, particularly in the context of the challenges posed by the COVID-19 pandemic, which he believes has shifted the expectations of consumers and businesses alike.15
