Roberto Rondinelli

Roberto Rondinelli is a seasoned professional in the field of integrated communication, with over 35 years of experience. In the mid-80s, he pioneered the concept of integrated communication, steering away from traditional advertising approaches to embrace a holistic and interconnected communication system.

His visionary approach resonated well with the evolving market dynamics, which were increasingly emphasizing direct relationships between brands and consumers. This led to significant traction from prominent clients propelled by the web revolution, seeking integrated strategies for their advertising needs.

Throughout his career, Roberto has collaborated with a myriad of international clients across various industries, including automotive (Renault Italia, Peugeot Italia), electronics (Philips, Delonghi), beauty (Nivea, Sephora), and insurance (Ras, Allianz), among others. Notable projects include partnerships with renowned brands like Miele, Canon, Revlon, Itama, Ferretti Yacht, CRN, and PininfarinaSegno.

His commitment to driving innovation in every sector he ventures into is underpinned by a relentless pursuit of customer satisfaction, encapsulated in his motto, 'Finding customers for our customers'. This dedication to excellence has been duly recognized through numerous awards, including the Grand Prix of Advertising, Cresta Award, Interactive Key Award, Harvey Verbatim Feedback Award, over 30 Mediastars, and a Best Event Award for the Peugeot 207 launch campaign.

Beyond his professional endeavors, Roberto Rondinelli shares his wealth of knowledge and expertise with aspiring communication professionals as a sought-after speaker at various Italian universities. His collaboration with the Alma Mater University of Bologna resulted in a funded project culminating in the publication of the book 'Nice to brand You' by Franco Angeli, co-authored with Riccardo Bresciani and prefaced by Mariano Diotto.