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    Pete Carter

    Retired Group Vice President, Brand Building Integrated Communications Leader at Procter & Gamble, Founder of Creative Haystack, LLC

    Peter Carter is the Founder and CEO of Creative Haystack, LLC, a consultancy focused on helping brands find suitable creative agency partners. With over 40 years of experience in consumer packaged goods (CPG) brand positioning, advertising, and marketing, he has a deep understanding of the industry. Prior to founding Creative Haystack, he served as a Group Vice President at Procter & Gamble, where he gained extensive experience in managing agency relationships and brand communications.134

    Carter's approach emphasizes a streamlined and respectful process for agency selection, which has garnered positive feedback from clients and agencies alike. He is known for his ability to facilitate smooth requests for proposals (RFPs) and for fostering effective communication between clients and agencies. His work has been described as efficient and impactful, helping brands quickly identify the right creative partners while respecting their time and resources.12

    Carter holds a degree from Georgetown University and has also worked with major companies like The Kraft Heinz Company and AB-InBev before launching Creative Haystack.2

    Highlights

    Jul 1 · youtube.com
    Ditching the pitch and agency matchmaking with Pete ... - YouTube
    Ditching the pitch and agency matchmaking with Pete ... - YouTube
    Sep 22 · adage.com
    P&G 'retiree' Pete Carter launches agency-matching consultancy ...

    Related Questions

    What inspired Pete Carter to start Creative Haystack, LLC?
    How does Pete Carter's experience at Procter & Gamble influence his approach at Creative Haystack?
    What makes Pete Carter's agency-matching process unique?
    How has Pete Carter's career evolved from his time at Procter & Gamble to founding Creative Haystack?
    What are some success stories from clients who have worked with Pete Carter at Creative Haystack?
    Pete Carter
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    Location

    Cincinnati, Ohio, United States