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Roberto Nieves
you had me at espresso
Roberto Nieves is a Marketing Director with over 20 years of experience in marketing, events, and branding across various industries.
He has worked with renowned companies such as TIME, The Economist, Morgan Stanley, and Fairfax, showcasing expertise in events, partnerships, branding, client management, and strategy.
Roberto has successfully managed marketing campaigns with notable agencies like BBDO, Havas, and Interbrand, demonstrating a strong track record in budget management up to £1m.
His proficiency extends to content creation and management for print, digital, and event campaigns, specializing in new product launches and re-launches.
In the digital realm, Roberto has heightened user engagement for new app launches and improved web traffic through SEO and organic search strategies.
With a focus on events, he has implemented marketing strategies for major conferences with impressive delegate turnouts in the US, showcasing his coordination and administrative skills.
Roberto's experience also includes managing media campaigns with prominent publications like Forbes, Financial Times, and Wall Street Journal, amplifying brand reach and visibility.
He has collaborated with research teams to refine marketing strategies and has effectively managed large subscription bases upwards of 250,000+.
Fluent in Spanish and Italian, Roberto boasts international experience having worked in Germany, lived in Italy, and obtained a Master's in International Affairs from Johns Hopkins - SAIS.
His educational background includes a MA in International Affairs/Economics from Johns Hopkins SAIS, a BA in Philosophy from Colby College, and language studies at Università di Bologna and Brown University.