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Roberto Macias
Commercial Strategy, Category & Channel Sales Development, Sales Finance & Revenue Management, Sales operations.
Roberto Macias is a seasoned Commercial Executive with 20 years of experience specializing in Sales Planning, Business Development, Trademarketing, Key Accounts Development, Route to Market, and Sales operations. He possesses in-depth knowledge of Category & Channel Development, Sales Finance & Strategic Revenue Management, Go to Market strategies, as well as Sales and Marketing processes. Roberto holds a Bachelor's Degree in Accounting and Finance from Instituto Tecnológico y de Estudios Superiores de Monterrey. He has completed seminars and certifications at Centro Nestle de Formacion, Centro de Formacion COCA COLA, Instituto Benjamin Franklin, and Centro Escolar del Lago.