Roberta Grünthal

Roberta Grünthal is a dynamic professional driven by innovation, content, and experiences. With a background in advertising and post-graduate studies in project management and finance, she boasts a 20-year career with 17 years dedicated to the financial and banking sectors. As a mother of two from Brasília, married to a carioca, and with roots from various Brazilian regions, she currently leads a team in Communication and Promotion at Banco do Brasil's Payment Methods Directorship. Her versatile career includes roles in advertising, customer service, investment analysis, product management, customer strategy, events, and promotional activities, channel management, and process improvement. Her expertise spans Strategic Planning, Channel Strategy, Project Management, Customer Segmentation, Communication, Marketing, Sales Promotion, Investment, Customer Relationship, Quality Assurance, Service Monitoring, and Agile Methodologies.